“And Always Forever” Manifesto

Born with the intention to provide space for both the budding and the long-established musical pioneers of the shoegaze and electro-clash persuasion, And Always Forever is the moment to bask in the accumulated influences that have birthed this eclectic zeitgeist. Witness the reminiscent Swirlies, whose “Two Girls Kissing” is tattooed across the hearts of our collective adolescence. Between harmony and distortion stands Loveliescrushing, and beside them, chosen family Astrobite, blinking and purring among all things lovely.But like everything worthwhile, AAF is dissonant, fast and hard, sexy. It exhales a puff of smoke then inhales the breath of a nearby stranger to the sounds of Schwefelgelb and MGNA Crrrta. Electroclash juxtaposes the soft sparkle of shoegaze, the marriage of the two genres creating soundwaves mimicking death and rebirth, and gifting us with Croatian Amor, returning to the US ten years later on our stage. *tears* In the flurry of these clustered genres' modernities, there is the very intersection that has influenced genre innovators such as Touching Ice, Purest Form, Juggler, Urika’s Bedroom. All in the heart of Los Angeles, where select thousands worship shoegaze, techno, electroclash, and the flutters and pulses in between. Where we have been lucky to find each other. And Always Forever is a single-day love letter whose ink is the showcase of versatility and all-enveloping magic manifested within the artists on its stage. Join us for our inaugural year ;) November 9th, 2024.

Words by Kennedy Wright and Sammie Pearson